Track Your Repeat Customers

If you aren’t tracking your repeat customers, then you’re losing money.

Your customers are not all the same – they are not clones developed in some lab. Depending on how they came to your site (Affiliate Program, Google, Banners, etc) they behave completely different. You see this already with conversion metrics – different campaigns have various click to sale %'s, so why would anyone assume that a customers’ behavior after they buy is going to be the same?

Sounds like common sense right? Yet I just had conversations with various marketers this week who don’t look at their CRM metrics. They just average all their repeat business into one amount and average it across their campaigns.

What was that? Oh, that was the sound of my jaw hitting the floor followed by my palm smacking my forehead.

Here is an example of what a new ValuLogix Client saw recently on two similar traffic sources...

Traffic Source 1
2435 clicks
56 sales
34 repeat sales
2 refunds
0 chargebacks
Profit = $2345


Traffic Source 2
2235 clicks
53 sales
4 repeat sales
6 refunds
2 chargebacks
Profit = $800

You can see pretty clearly that, although both sources of traffic convert about the same 2.3%, the profit margins were wildly off. Yet this marketer, up until they used ValuLogix, was paying out the same dollar amounts for both traffic sources. The high performing traffic source was subsidizing the poor performing traffic source. After seeing this report, they immediately shifted more of their marketing budget to Traffic Source 1.

Again, if you aren’t tracking your repeat customers, then you’re losing money.

So Stop Losing Money! Use ValuLogix. Track your repeat customers and spend your budget more wisely.

Higher Conversion doesn't always mean Higher Profits

That’s right – if your site is producing MORE sales, you might be LOSING money.

Wait – how is that possible?

Because every time you sell something to a customer, their actions AFTER they buy can seriously affect your bottom line. That’s why companies spend thousands (or hundreds of thousands) on CRM. Your relationship with your customers does not end when you first charge them for a product.

They can come back and buy again, refund, chargeback, complain, refer a friend, sign up for your newsletter, cancel your newsletter thinking it’s spam, commit fraud, sign up as a referring affiliate, send a testimonial, etc.

Every one of these actions can affect your bottom line. And every campaign you run (website, keyword, CRM, banner, etc.) affects how your customers behave once you acquire them.

For Example:

If you put this on your website as a headline: “Our Guarantee: If you aren’t satisfied we’ll refund your money and you can keep the product” your conversion might increase 50% – but you better start watching your refund rates and get a seriously good fraud monitoring system. You may find yourself upside down rather quickly.

So what’s my point? Oh yeah, the point is that we can help.

Track your customers’ actions after they buy with ValuLogix:

ValuLogix is the first ROI tracking tool of its kind that ties all your current systems (Tracking, Processing, CS, CRM, etc) into one easy to read dashboard giving you realtime profit figures as well as projected Lifetime Value of your customers. Everything is traced back to your original campaign (Affiliate, Keyword, Banner, etc.) so you get a complete and clear picture of what you’re actually making on every campaign in just a few seconds. It’s easy to set up and requires no changes to your current infrastructure or disclosure of customer information.

Sign up today and get your first 30 days free www.valulogix.com