Higher Conversion doesn't always mean Higher Profits

That’s right – if your site is producing MORE sales, you might be LOSING money.

Wait – how is that possible?

Because every time you sell something to a customer, their actions AFTER they buy can seriously affect your bottom line. That’s why companies spend thousands (or hundreds of thousands) on CRM. Your relationship with your customers does not end when you first charge them for a product.

They can come back and buy again, refund, chargeback, complain, refer a friend, sign up for your newsletter, cancel your newsletter thinking it’s spam, commit fraud, sign up as a referring affiliate, send a testimonial, etc.

Every one of these actions can affect your bottom line. And every campaign you run (website, keyword, CRM, banner, etc.) affects how your customers behave once you acquire them.

For Example:

If you put this on your website as a headline: “Our Guarantee: If you aren’t satisfied we’ll refund your money and you can keep the product” your conversion might increase 50% – but you better start watching your refund rates and get a seriously good fraud monitoring system. You may find yourself upside down rather quickly.

So what’s my point? Oh yeah, the point is that we can help.

Track your customers’ actions after they buy with ValuLogix:

ValuLogix is the first ROI tracking tool of its kind that ties all your current systems (Tracking, Processing, CS, CRM, etc) into one easy to read dashboard giving you realtime profit figures as well as projected Lifetime Value of your customers. Everything is traced back to your original campaign (Affiliate, Keyword, Banner, etc.) so you get a complete and clear picture of what you’re actually making on every campaign in just a few seconds. It’s easy to set up and requires no changes to your current infrastructure or disclosure of customer information.

Sign up today and get your first 30 days free www.valulogix.com