Friday, August 19, 2011

Beyond Campaign Optimization

Congratulations! You’re making money with your online business!
You’ve managed to successfully put together a profitable marketing campaign. You have optimized your keywords, rotated your banners, narrowed down the best converting affiliates, and optimized your website conversion – all to generate more sales.

Now what? If you think you’re done, think again…

Unless you are paying attention to what customers are doing AFTER they buy from you, you’re not making as much as you could (or you could be bleeding marketing dollars and not even know it).Think about it - after a customer buys your product/service, they can affect your bottom line in a dozen ways. What did they do after you completed the sale? Did they....
  • Come back and buy another product?
  • Sign up for your newsletter?
  • Refund their purchase?
  • Chargeback their purchase?
  • Complain to the BBB/AG/FTC?
  • Call your CS and stay on the phone for an hour?
  • Opt out of future campaigns?
  • Buy your product fraudulently with someone else’s payment info?
  • Stalk you and your family (Okay, this is a stretch)
At the end of the day, you now have a longer term relationship with them whether you like it or not. CRM specialists will tell you over and over – make the most out of your customer base and keep them happy. Even if you only have 1 product to sell, if you ignore them you’re going to pay for it in the long run.So how do you track all that information back to your original campaigns? Why, I’m glad you asked…with ShiftLogix’s new ValuLogix tracking platform of course. An all in one tool that not only shows you a complete picture of your TrueEPC (Which is your True Earnings Per Click after you include the behind the scenes info), but it will also project your future profits from repeat sales or returns.
  • Easy Set Up – It’s pixel based reporting (API and Get/Post also supported)
  • Secure – keep customer information secure on your servers
  • Fast – Instant realtime information about your current marketing campaigns
ValuLogix is not a replacement of your current systems – it’s another tool in your arsenal to help you earn more. Spend your marketing dollars where they are making the most profits, not just the most sales.
Sign up today: http://www.valulogix.com/