Stop Affiliate Fraud with ValuLogix

Fraud. Anyone who markets their products online has come across it at some point.  It causes havoc to your bottom line or worse, to your merchant account.  As marketers, the more fraud-fighting tools we have in our arsenal the better.  So let me tell you about ours: ValuLogix.

There are two types of fraud: Customer Fraud and Affiliate Fraud.  Most of us tend to concentrate on Customer Fraud and don’t pay enough attention to the Affiliate Fraud.  With ValuLogix, monitoring affiliate traffic for fraud is easy and effective!

Affiliate Fraud is when someone running traffic to your site sends fake clicks, fake leads, or buys your product with stolen information.  Their goal is to slip in unnoticed to your affiliate program, fly under the radar, and pick up enough payout before they are noticed.  And they’ve become extremely good at it in recent years, utilizing multiple company names, websites, identities, signup info, etc.  I once saw a “Work At Home” program where people could sign up for affiliate programs, buy the product, get the commission, then chargeback the payment and keep the item.

There are lots of tools out there to stop fraud, and I recommend using as many as you can to help stop the tidal wave from crashing.  ValuLogix is one of those tools you need in your arsenal.

ValuLogix tracks your customers’ actions (repeat sales, chargebacks, refunds, etc.) back to the affiliate who sent you the traffic.  Within a very short timeframe, you will be able to see that these customers don’t behave the same way your other customers do.  Typically they never buy again, refund and chargeback at a high rate, or just cost you money overall.  You may be watching this already using reports from your processing, spreadsheets, etc.  But if you do not have access to these numbers right away , you’re losing money daily.

ValuLogix is a real-time reporting platform that quickly points a finger to questionable traffic.  Don’t let fraudsters get the most of you this holiday season – give us a call today and we’ll give you 30 days free!  www.ValuLogix.com