Stop Paying Good Money For Bad Traffic

At this point you probably have several different methods of getting traffic to your site: SEO, SEM, Email, Affiliates, Social, etc…

And you have probably run some basic numbers to see that you are (hopefully) profiting from your Total Ad Spends.  But now is NOT the time to pop that champagne and start picking out a sailboat for retirement.  Even seasoned marketers know that they can quickly find themselves in a (sail)boat load of trouble by not watching their marketing like a hawk.

Literally thousands of variables can affect your campaigns – and most of it you can’t control.  Changes to legislation, ISPs, keyword rules and regs, fraud, blocked ads, competition…the list goes on and on.  Every minute of every day these variables are affecting your marketing and you have zero chance of preparing for all of them.  The only thing you can do is watch your marketing constantly to make sure every keyword, affiliate, email campaign, etc has a positive ROI.  And I’m not just talking about sales here, I’m talking about PROFITS.  Don’t think for a second that increasing sales equates to increasing profits.  Today’s $1000 profit on your affiliate network could easily turn into tomorrow’s $1000 LOSS.

I know, I know…who the heck has the time to sit at their desk all day just running reports, taking figures from 5 different tracking systems, putting them in a spreadsheet (zzzzzzz) and crunching numbers to see where you’re actually making money?  I know I don’t.

So what do you do?  Sign up for a Free Trial to ValuLogix Of Course!  The ONLY system that combines all your current tracking systems into one easy to read profitability dashboard.  Not only can you find out EXACTLY what you’re making on ALL your traffic, including ALL revenue and ALL costs, down to a granular level, but it also predicts what you’ll make from your current customers over their lifetime.  You can see with a few clicks of a mouse which ad spends are making you money and which ones to cut off.

Stop Paying Good Money For Bad Traffic and you’ll find yourself sipping Champagne on that sailboat sooner than you thought!      www.ValuLogix.com
 

Stop Affiliate Fraud with ValuLogix

Fraud. Anyone who markets their products online has come across it at some point.  It causes havoc to your bottom line or worse, to your merchant account.  As marketers, the more fraud-fighting tools we have in our arsenal the better.  So let me tell you about ours: ValuLogix.

There are two types of fraud: Customer Fraud and Affiliate Fraud.  Most of us tend to concentrate on Customer Fraud and don’t pay enough attention to the Affiliate Fraud.  With ValuLogix, monitoring affiliate traffic for fraud is easy and effective!

Affiliate Fraud is when someone running traffic to your site sends fake clicks, fake leads, or buys your product with stolen information.  Their goal is to slip in unnoticed to your affiliate program, fly under the radar, and pick up enough payout before they are noticed.  And they’ve become extremely good at it in recent years, utilizing multiple company names, websites, identities, signup info, etc.  I once saw a “Work At Home” program where people could sign up for affiliate programs, buy the product, get the commission, then chargeback the payment and keep the item.

There are lots of tools out there to stop fraud, and I recommend using as many as you can to help stop the tidal wave from crashing.  ValuLogix is one of those tools you need in your arsenal.

ValuLogix tracks your customers’ actions (repeat sales, chargebacks, refunds, etc.) back to the affiliate who sent you the traffic.  Within a very short timeframe, you will be able to see that these customers don’t behave the same way your other customers do.  Typically they never buy again, refund and chargeback at a high rate, or just cost you money overall.  You may be watching this already using reports from your processing, spreadsheets, etc.  But if you do not have access to these numbers right away , you’re losing money daily.

ValuLogix is a real-time reporting platform that quickly points a finger to questionable traffic.  Don’t let fraudsters get the most of you this holiday season – give us a call today and we’ll give you 30 days free!  www.ValuLogix.com