Two men walk into a bar...
The first one orders a beer and pays $4. The second orders a beer and pays $4. The bar is happy – they just put a sign outside that morning: “Happy Hour Special - $4 Beers”. The sign worked! We’re going to be rich.
4 hours later the first man leaves a nice fat tip and leaves. The bar made $50. The second man doesn’t tip, goes to the bathroom, and pukes all over the place. The bar has to hire professional cleaners to come in and scrub down the whole thing. The bar loses $200.
Okay…so what is the punchline? Oh yes – the punchline is that all too often marketers pay so much attention to how many customers they acquire, that they fail to pay attention to what the customers are really worth. The customer's relationship with you is not over when they submit their payment info.
- Did they refund?
- Did they chargeback?
- Did they buy again?
- Did they eat up 30 minutes of your customer service floor with inane banter about their cat?
In order to REALLY know what your traffic is worth, you need to track this all back to your original campaign. See which marketing dollars produce the most profits, not just the most customers.
We can help. ValuLogix, our brand new tracking platform, will tie all your current systems together into one easy to read dashboard report. REALTIME stats about what you are profiting on every campaign. PLUS a predictive model that tells you what those customers will earn over the course of their lifetime with you based on historical data.
Try it now for 30 days Free: http://www.ValuLogix.com
