Everyone knows that your customers are like your teeth – ignore them and they’ll go away. Those’s why thousands of businesses know that CRM is a crucial aspect of their marketing and spend big bucks on keeping their customers happy – simply following up with them to increase repeat sales, as well as reduce returns, can pay huge dividends if done right.
So this is pretty common knowledge right? If that’s the case, they why do so many marketers fail to tie their CRM back to their original campaigns? We don’t treat all our campaigns equally – the conversion on various ads and keywords can change conversion dramatically. All ads are not created equal, so let’s not assume that all your customers are either.
Depending on where you acquired your customers, your CRM can have wildly different outcomes. For example, if you acquired a customer through email, the best way to inform them about a new product would be a newsletter. If you acquired a customer through your call center, you may want to give them a ring about your upcoming clearance sale. Now this may be an oversimplified example, but I hope it also makes common sense.
Bottom line: Don’t throw all your customers into one CRM bucket and just hope for the best. Doing some simple CRM Data Mining can pay off big time.
And (surprise) we have the perfect solution to do just that.
We here at ShiftLogix developed the ValuLogix Tracking Platform to do just that. It tracks all your customers’ actions AFTER you acquire them back to your original campaign – email, keywords, banners, social media, etc. Optimizing your CRM will be a snap - Try it for Free: http://www.valulogix.com
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