There has been a debate about A/B vs. Multivariate testing going on for years, and I definitely favor the latter. BUT…here is the problem: None of these debates focus in on an important aspect of True Market Testing. In a nutshell: What do your customers do AFTER you acquire them? Conversion has been touted as the “Holy Grail” of marketing – but really it’s only one aspect of a successful marketing campaign.
All of us know that you need to use these testing methods by rotating different websites, creative, marketing messages, price points, etc. to optimize your marketing campaigns. And I completely agree 100% that this is essential to any online business. However, where I disagree with most marketers out there is that you can’t stop at conversion. If you’re only optimizing to convert more sales, instead of optimizing to convert more profitable sales, then you’re not really optimizing your marketing dollars effectively.
That’s why we here at ShiftLogix have created the ValuLogix Tracking Platform. With ValuLogix, you are now able to track your customers actions AFTER you acquire them and trace it back to your original campaign, whether it’s email, keywords, banners, social, etc. You get a fast accurate picture of your profits per campaign in seconds. Immediate results on profitability, not just conversion.
Try it for free: http://www.valulogix.com
No comments:
Post a Comment