Where A/B and Multivariate Testing Falls Short – Conversion

There has been a debate about A/B vs. Multivariate testing going on for years, and I definitely favor the latter. BUT…here is the problem: None of these debates focus in on an important aspect of True Market Testing. In a nutshell: What do your customers do AFTER you acquire them? Conversion has been touted as the “Holy Grail” of marketing – but really it’s only one aspect of a successful marketing campaign.

All of us know that you need to use these testing methods by rotating different websites, creative, marketing messages, price points, etc. to optimize your marketing campaigns. And I completely agree 100% that this is essential to any online business. However, where I disagree with most marketers out there is that you can’t stop at conversion. If you’re only optimizing to convert more sales, instead of optimizing to convert more profitable sales, then you’re not really optimizing your marketing dollars effectively.

That’s why we here at ShiftLogix have created the ValuLogix Tracking Platform. With ValuLogix, you are now able to track your customers actions AFTER you acquire them and trace it back to your original campaign, whether it’s email, keywords, banners, social, etc. You get a fast accurate picture of your profits per campaign in seconds. Immediate results on profitability, not just conversion.

Try it for free: http://www.valulogix.com

Your Customers and your Teeth – CRM Data Mining

Everyone knows that your customers are like your teeth – ignore them and they’ll go away. Those’s why thousands of businesses know that CRM is a crucial aspect of their marketing and spend big bucks on keeping their customers happy – simply following up with them to increase repeat sales, as well as reduce returns, can pay huge dividends if done right.

So this is pretty common knowledge right? If that’s the case, they why do so many marketers fail to tie their CRM back to their original campaigns? We don’t treat all our campaigns equally – the conversion on various ads and keywords can change conversion dramatically. All ads are not created equal, so let’s not assume that all your customers are either.

Depending on where you acquired your customers, your CRM can have wildly different outcomes. For example, if you acquired a customer through email, the best way to inform them about a new product would be a newsletter. If you acquired a customer through your call center, you may want to give them a ring about your upcoming clearance sale. Now this may be an oversimplified example, but I hope it also makes common sense.

Bottom line: Don’t throw all your customers into one CRM bucket and just hope for the best. Doing some simple CRM Data Mining can pay off big time.
And (surprise) we have the perfect solution to do just that.

We here at ShiftLogix developed the ValuLogix Tracking Platform to do just that. It tracks all your customers’ actions AFTER you acquire them back to your original campaign – email, keywords, banners, social media, etc. Optimizing your CRM will be a snap - Try it for Free: http://www.valulogix.com

Stop Crunching Numbers!

Are you tired of pouring over endless reports and spreadsheets to figure out which marketing campaigns are successful?

Then STOP right now – we have the solution for you:

ValuLogix is a brand new tracking platform that makes it easy to see your profitable campaigns in real-time. This simple web-based reporting system ties all of your existing traffic reports, media spreadsheets, CRM systems, and processing transactions all into one easy to use report in real-time.

You don’t have to change any of your current infrastructures.

It’s as easy as placing some pixels or posting through a simple API.

Keep your current hosting and security in place.

Track your customers from click to conclusion, including all their actions AFTER you acquire them.

Get a TrueROI on every keyword, banner, affiliate, newsletter, etc.

Reduce hours and hours of data mining to just a few clicks of your mouse – instant results.

Project future profits on campaigns from repeat buyers.

Sign up for the Early Access Program today: http://www.valulogix.com