Stop Paying Good Money For Bad Traffic

At this point you probably have several different methods of getting traffic to your site: SEO, SEM, Email, Affiliates, Social, etc…

And you have probably run some basic numbers to see that you are (hopefully) profiting from your Total Ad Spends.  But now is NOT the time to pop that champagne and start picking out a sailboat for retirement.  Even seasoned marketers know that they can quickly find themselves in a (sail)boat load of trouble by not watching their marketing like a hawk.

Literally thousands of variables can affect your campaigns – and most of it you can’t control.  Changes to legislation, ISPs, keyword rules and regs, fraud, blocked ads, competition…the list goes on and on.  Every minute of every day these variables are affecting your marketing and you have zero chance of preparing for all of them.  The only thing you can do is watch your marketing constantly to make sure every keyword, affiliate, email campaign, etc has a positive ROI.  And I’m not just talking about sales here, I’m talking about PROFITS.  Don’t think for a second that increasing sales equates to increasing profits.  Today’s $1000 profit on your affiliate network could easily turn into tomorrow’s $1000 LOSS.

I know, I know…who the heck has the time to sit at their desk all day just running reports, taking figures from 5 different tracking systems, putting them in a spreadsheet (zzzzzzz) and crunching numbers to see where you’re actually making money?  I know I don’t.

So what do you do?  Sign up for a Free Trial to ValuLogix Of Course!  The ONLY system that combines all your current tracking systems into one easy to read profitability dashboard.  Not only can you find out EXACTLY what you’re making on ALL your traffic, including ALL revenue and ALL costs, down to a granular level, but it also predicts what you’ll make from your current customers over their lifetime.  You can see with a few clicks of a mouse which ad spends are making you money and which ones to cut off.

Stop Paying Good Money For Bad Traffic and you’ll find yourself sipping Champagne on that sailboat sooner than you thought!      www.ValuLogix.com
 

Stop Affiliate Fraud with ValuLogix

Fraud. Anyone who markets their products online has come across it at some point.  It causes havoc to your bottom line or worse, to your merchant account.  As marketers, the more fraud-fighting tools we have in our arsenal the better.  So let me tell you about ours: ValuLogix.

There are two types of fraud: Customer Fraud and Affiliate Fraud.  Most of us tend to concentrate on Customer Fraud and don’t pay enough attention to the Affiliate Fraud.  With ValuLogix, monitoring affiliate traffic for fraud is easy and effective!

Affiliate Fraud is when someone running traffic to your site sends fake clicks, fake leads, or buys your product with stolen information.  Their goal is to slip in unnoticed to your affiliate program, fly under the radar, and pick up enough payout before they are noticed.  And they’ve become extremely good at it in recent years, utilizing multiple company names, websites, identities, signup info, etc.  I once saw a “Work At Home” program where people could sign up for affiliate programs, buy the product, get the commission, then chargeback the payment and keep the item.

There are lots of tools out there to stop fraud, and I recommend using as many as you can to help stop the tidal wave from crashing.  ValuLogix is one of those tools you need in your arsenal.

ValuLogix tracks your customers’ actions (repeat sales, chargebacks, refunds, etc.) back to the affiliate who sent you the traffic.  Within a very short timeframe, you will be able to see that these customers don’t behave the same way your other customers do.  Typically they never buy again, refund and chargeback at a high rate, or just cost you money overall.  You may be watching this already using reports from your processing, spreadsheets, etc.  But if you do not have access to these numbers right away , you’re losing money daily.

ValuLogix is a real-time reporting platform that quickly points a finger to questionable traffic.  Don’t let fraudsters get the most of you this holiday season – give us a call today and we’ll give you 30 days free!  www.ValuLogix.com

Not All Customers Are Created Equal

Two men walk into a bar...

The first one orders a beer and pays $4. The second orders a beer and pays $4. The bar is happy – they just put a sign outside that morning: “Happy Hour Special - $4 Beers”. The sign worked! We’re going to be rich.

4 hours later the first man leaves a nice fat tip and leaves. The bar made $50. The second man doesn’t tip, goes to the bathroom, and pukes all over the place. The bar has to hire professional cleaners to come in and scrub down the whole thing. The bar loses $200.

Okay…so what is the punchline? Oh yes – the punchline is that all too often marketers pay so much attention to how many customers they acquire, that they fail to pay attention to what the customers are really worth. The customer's relationship with you is not over when they submit their payment info.

• Did they refund?
• Did they chargeback?
• Did they buy again?
• Did they eat up 30 minutes of your customer service floor with inane banter about their cat?

In order to REALLY know what your traffic is worth, you need to track this all back to your original campaign. See which marketing dollars produce the most profits, not just the most customers.

We can help. ValuLogix, our brand new tracking platform, will tie all your current systems together into one easy to read dashboard report. REALTIME stats about what you are profiting on every campaign. PLUS a predictive model that tells you what those customers will earn over the course of their lifetime with you based on historical data.

Try it now for 30 days Free: http://www.ValuLogix.com

Where A/B and Multivariate Testing Falls Short – Conversion

There has been a debate about A/B vs. Multivariate testing going on for years, and I definitely favor the latter. BUT…here is the problem: None of these debates focus in on an important aspect of True Market Testing. In a nutshell: What do your customers do AFTER you acquire them? Conversion has been touted as the “Holy Grail” of marketing – but really it’s only one aspect of a successful marketing campaign.

All of us know that you need to use these testing methods by rotating different websites, creative, marketing messages, price points, etc. to optimize your marketing campaigns. And I completely agree 100% that this is essential to any online business. However, where I disagree with most marketers out there is that you can’t stop at conversion. If you’re only optimizing to convert more sales, instead of optimizing to convert more profitable sales, then you’re not really optimizing your marketing dollars effectively.

That’s why we here at ShiftLogix have created the ValuLogix Tracking Platform. With ValuLogix, you are now able to track your customers actions AFTER you acquire them and trace it back to your original campaign, whether it’s email, keywords, banners, social, etc. You get a fast accurate picture of your profits per campaign in seconds. Immediate results on profitability, not just conversion.

Try it for free: http://www.valulogix.com

Your Customers and your Teeth – CRM Data Mining

Everyone knows that your customers are like your teeth – ignore them and they’ll go away. Those’s why thousands of businesses know that CRM is a crucial aspect of their marketing and spend big bucks on keeping their customers happy – simply following up with them to increase repeat sales, as well as reduce returns, can pay huge dividends if done right.

So this is pretty common knowledge right? If that’s the case, they why do so many marketers fail to tie their CRM back to their original campaigns? We don’t treat all our campaigns equally – the conversion on various ads and keywords can change conversion dramatically. All ads are not created equal, so let’s not assume that all your customers are either.

Depending on where you acquired your customers, your CRM can have wildly different outcomes. For example, if you acquired a customer through email, the best way to inform them about a new product would be a newsletter. If you acquired a customer through your call center, you may want to give them a ring about your upcoming clearance sale. Now this may be an oversimplified example, but I hope it also makes common sense.

Bottom line: Don’t throw all your customers into one CRM bucket and just hope for the best. Doing some simple CRM Data Mining can pay off big time.
And (surprise) we have the perfect solution to do just that.

We here at ShiftLogix developed the ValuLogix Tracking Platform to do just that. It tracks all your customers’ actions AFTER you acquire them back to your original campaign – email, keywords, banners, social media, etc. Optimizing your CRM will be a snap - Try it for Free: http://www.valulogix.com

Stop Crunching Numbers!

Are you tired of pouring over endless reports and spreadsheets to figure out which marketing campaigns are successful?

Then STOP right now – we have the solution for you:

ValuLogix is a brand new tracking platform that makes it easy to see your profitable campaigns in real-time. This simple web-based reporting system ties all of your existing traffic reports, media spreadsheets, CRM systems, and processing transactions all into one easy to use report in real-time.

You don’t have to change any of your current infrastructures.

It’s as easy as placing some pixels or posting through a simple API.

Keep your current hosting and security in place.

Track your customers from click to conclusion, including all their actions AFTER you acquire them.

Get a TrueROI on every keyword, banner, affiliate, newsletter, etc.

Reduce hours and hours of data mining to just a few clicks of your mouse – instant results.

Project future profits on campaigns from repeat buyers.

Sign up for the Early Access Program today: http://www.valulogix.com

Beyond Campaign Optimization

Congratulations! You’re making money with your online business!
You’ve managed to successfully put together a profitable marketing campaign. You have optimized your keywords, rotated your banners, narrowed down the best converting affiliates, and optimized your website conversion – all to generate more sales.

Now what? If you think you’re done, think again…

Unless you are paying attention to what customers are doing AFTER they buy from you, you’re not making as much as you could (or you could be bleeding marketing dollars and not even know it).Think about it - after a customer buys your product/service, they can affect your bottom line in a dozen ways. What did they do after you completed the sale? Did they....

• Come back and buy another product?
• Sign up for your newsletter?
• Refund their purchase?
• Chargeback their purchase?
• Complain to the BBB/AG/FTC?
• Call your CS and stay on the phone for an hour?
• Opt out of future campaigns?
• Buy your product fraudulently with someone else’s payment info?
• Stalk you and your family (Okay, this is a stretch)

At the end of the day, you now have a longer term relationship with them whether you like it or not. CRM specialists will tell you over and over – make the most out of your customer base and keep them happy. Even if you only have 1 product to sell, if you ignore them you’re going to pay for it in the long run.So how do you track all that information back to your original campaigns? Why, I’m glad you asked…with ShiftLogix’s new ValuLogix tracking platform of course. An all in one tool that not only shows you a complete picture of your TrueEPC (Which is your True Earnings Per Click after you include the behind the scenes info), but it will also project your future profits from repeat sales or returns.

• Easy Set Up – It’s pixel based reporting (API and Get/Post also supported)
• Secure – keep customer information secure on your servers
• Fast – Instant realtime information about your current marketing campaigns

ValuLogix is not a replacement of your current systems – it’s another tool in your arsenal to help you earn more. Spend your marketing dollars where they are making the most profits, not just the most sales.

Sign up today: http://www.valulogix.com/

The Art of Tracking TrueROI

Tracking the actual return on investment for advertising dollars, or TrueROI, is a task that has had online marketers perplexed for quite some time. It's easy to take the final revenue numbers and divide them by the amount of money that was spent marketing. But how do you track that revenue back to the source of the sale? How do you know which marketing sources are working and which ones are just consuming the marketing budget with no return?

How much should you spend to acquire a new customer?

This is a question many small to medium sized businesses seem to struggle with when determining their marketing budgets and goals. Once you know what a new customer is worth, then you can weigh the acquisition cost versus how much they are worth and determine if you are really making more off that customer than you are spending to get them in the first place. Unfortunately, for small to medium sized businesses, determining what to spend on acquiring new customers seems to be a mix of guesswork loosely grounded in the experience of the company and the biases of the individual doing the analysis.

Determining Revenues

In order to determine what you should spend on acquiring a new customer, you first need to determine the value of a customer to your business over a period of time. All of the revenues less all of the expenses per customer will provide you with this customer’s value to your business.

Quantifying Expenses

Once the revenues are derived for each customer, you'll need to determine the expenses associated with your customers. Expenses may include fulfillment, customer service, cost of goods sold, promotional expenses, and the cost of processing each transaction.

The Challenge of Gathering the Data

The hardest part for calculating the lifetime value of a customer is gathering the data. If you can get access to historical sales and accounting information and you’re good with numbers and some light statistical analysis, you can usually average out or extrapolate the customer data. However, most people in small to medium sized organizations who are interested in this data either do not have access to it, cannot parse it into meaningful information or do not have the skills necessary to translate the data into a meaningful customer value. Larger companies that do have the means to do so, often have technical solutions or staffs dedicated to the interpretation of data for deriving the value of a new customer to the organization.

The ValuLogix Solution

The ValuLogix Solution is the creation of an online tracking solution dedicated to tracking lifetime customer value by customer source including affiliates, search, display advertising, social media, traditional media, telemarketing and direct mail. We wanted to be able to track everything relating to the value of the customer and then use this to predict the value of future customers so we could determine the success of our marketing efforts methodically and scientifically. We could look at a wide variety of metricts and determine which customer sources were really driving profits, not just sales. And not only could we do this in real time, but marketers could use this software easily and it is as easy to implement as placing pixels for Google Analytics.

What ValuLogix can do:

• Determine Your Customer Value Broadly and Specifically by Customer Source
• Predict the Value of New Sources of Customers Faster
• Reveal Bad Affiliates
• Show Trends In Your Business Over Time
• Give you Insight Into The Revenue Drivers of Your Business
• Show How Changes to Your Web site affect Profits

To find out more visit: http://www.ValuLogix.com

FREE TrueROI Calculator!

The ValuLogix TrueROI calculator is a free tool for online marketers to calculate their overall average profitability. Most marketers don't account for all their revenue and expenses - the ValueLogix TrueROI Calculator makes it easy for advertisers to enter marketing information to see the effectiveness of their overall marketing campaigns.

The full version of the ValuLogix software enables reporting on these values in realtime, quickly and easily - all tied right back to the keywords, banners, newsletters, CRM, and campaigns - so that you can put more of your marketing dollars into the campaigns that really work for you!
 
This unique software is still in development - to sign up for updates or to become a beta tester, go to www.ValuLogix.com!

New Product! ValuLogix

ShiftLogix announces the development of a new product, ValuLogix. The ValuLogix system give advertisers in depth clarity to what happens AFTER customer acquisition by tracing everything back to the keywords, banners, email campaigns, affiliates, and other marketing campaigns.

Check it out at www.ValuLogix.com!